24 kvitnia 2026 · 18 khv chytannia
Shopify vs WooCommerce vs PrestaShop 2026 — yaku platformu obraty?
Kompleksne porivniannia trokh naipopuliarnishykh platform e-commerce plus polski alternatyvy: Shoper, Sky-Shop, IdoSell.
Rynok e-commerce 2026
U 2026 rotsi 79% novykh internet-mahaziniv obyraiut odnu z trokh platform: Shopify, WooCommerce abo PrestaShop (BuiltWith, 2026).
Chomu vybir platformy — tse kliuchove rishennia?
Platforma e-commerce — tse fundament vashoho onlain-biznesu. Pomylkovyi vybir oznachaye misiatsi mihratsii, vtratu SEO i tysiachi zlotykh na viter.
My proanalizuvaly kozhnu platformu za 6 kliuchovymy kryteriiamy: vartist, SEO, masshtabovanist, prostota, intehratsii z marketplace ta platizhni shliuzy.
Shopify — korol prostoty i shvydkoho startu
Shopify — tse SaaS-platforma, shcho khostyth vash mahazyn u khmari. Zhodnykh turbotiv pro servery, onovlennia chy bezpeku.
Plany vid 149 zl/mis. (Basic) do 1 799 zl/mis. (Advanced). Komisiia za transaktsii: 0,5-2% bez Shopify Payments. Premiam-temy: 250-350 USD.
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- Hotovyi do prodazhiv za 24h
- 99,99% uptime harantovano
- Ponad 8 000 dodatkiv
- Vbudovani Shopify Payments (bez komisii)
- Chudovyi mobilnyi dodatok
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- Obmezhena kastomizatsiia bez Liquid/Hydrogen
- Komisiia za transaktsii pry zovnishnikh shliuzakh
- Vartist dodatkiv shvydko zrostaye (200-500 zl/mis.)
- Bloh Shopify slabkyi dlia SEO
WooCommerce — povnyi kontrol na WordPress
WooCommerce — tse bezkoshtovnyi plahin dlia WordPress. Naipopuliarnisha platforma u sviti (36% rynku) — ale "bezkoshtovnyi" ne oznachaye "bez vytrat".
Khost: 50-300 zl/mis. Premiam-tema: 200-400 zl. Plahiny: 0-1 500 zl/rik. Prohramist: 100-250 zl/hod. Zahalna vartist 1-ho roku: 3 000-15 000 zl.
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- 100% open source — povnyi kontrol
- Desiatky tysiach plahiniv i tem
- Naykrashche SEO zavdiaky WordPress
- Bez komisii za transaktsii
- Velychezna spilnota
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- Vymahaie tekhnichnykh znan abo prohramista
- Bezpeka i onovlennia — vasha vidpovidalnist
- Produktyvnist padaye bez optymizatsii
- Konflikty mizh plahinamy
PrestaShop — yevropeiskyi open-source hravets
PrestaShop — open-source platforma, populiarna v Yevropi. Proponuye bahatyi admin-panel i natyvnu bahatmovnist.
Platforma bezkoshtovna. Khost: 80-400 zl/mis. Moduli: 50-500 EUR za modul. Vprovadzhennia ahentsiieiu: 5 000-30 000 zl.
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- Bezkoshtovna i open source
- Natyvna bahatmovnist i multyvaliutnist
- Bahatyi admin-panel bez dodatkovykh plahiniv
- Sylna yevropeiska spilnota
- Dobra pidtrymka B2B
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- Menshyi ekosystem nizh WooCommerce
- Premiam-moduli dorogi
- Dokumentatsiia chasto neaktualna
- Vymahaie VPS-servera
Polski alternatyvy: Shoper, Sky-Shop, IdoSell
Dlia polskoho rynku isnuiut spetsialni SaaS-platformy z lokalnymy intehratsiiamy: Allegro, InPost, Przelewy24, Fakturownia.
Shoper: Shoper — vid 49 zl/mis., intehratsiia z Allegro/Ceneo, polska pidtrymka 24/7. Idealnyi do 1 000 produktiv.
Sky-Shop: Sky-Shop — vid 99 zl/mis., multistore, rozshyrenyi B2B, intehratsii z hurtivniamy. Dlia serednikh firm.
IdoSell: IdoSell (ranishe IAI-Shop) — vid 199 zl/mis., naivdoskonalenishyi polskyi SaaS, Amazon/eBay, API-panel. Dlia velykykh hravtsiv.
Tablytsia porivniannia — 6 kliuchovykh kryteriiv
| Kryterii | Shopify | WooCommerce | PrestaShop | Shoper | Sky-Shop | IdoSell |
|---|---|---|---|---|---|---|
| Vartist startu | 149-399 zl/m | 3-15 tys. zl/r | 5-30 tys. zl | 49-299 zl/m | 99-399 zl/m | 199-599 zl/m |
| SEO | ⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ |
| Masshtabovanist | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ |
| Prostota | ⭐⭐⭐⭐⭐ | ⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ |
| Marketplace | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Platizhni shliuzy | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
Yaku platformu obraty? Matrytsia rishen
- Pochynaiete i khochete prodavaty shvydko → Shopify abo Shoper
- Khochete povnyi kontrol i mayte prohramista → WooCommerce
- Prodayete v Yevropi bahatma movamy → PrestaShop
- Prodayete na Allegro/polskomu rynku → Shoper abo IdoSell
- 10 000+ produktiv i potreba v B2B → IdoSell abo Sky-Shop
- Khochete naykrashche SEO → WooCommerce z Yoast/RankMath
Potrebuyete dopomohy z vyborom chy mihratsieiu?
Lepiej Sprzedaj dopomozhe obraty platformu, provesty mihratsiiu i optymizuvaty mahazyn. Bezkoshtovna konsultatsiia — bez zoboviazan.
Zamovyty bezkoshtovnu konsultatsiiu →