How much does an online store cost?

We build PrestaShop and WooCommerce stores starting at €240. In our revenue-share model, we build the store for free and add a 20% margin to your prices.

What's the difference between 3D renders and traditional product photography?

3D renders are photorealistic visualizations created from a 3D model. They're 65% cheaper than a photo session, ready in days, and allow unlimited color variants.

How does a 3D product configurator work?

It displays your product in the browser — customers rotate, change colors, materials and dimensions in real-time. Increases conversion by 40% and reduces returns by 35%.

Which e-commerce platform is cheapest to start?

Shoper from €12/mo or Shopify from €36/mo are the cheapest SaaS options. WooCommerce is free, but hosting and plugins cost €700-3,500/yr.

Can you migrate a store from one platform to another?

Yes. Product, customer, and order migration is possible. Key: 301 redirects for SEO. Lepiej Sprzedaj handles migrations without losing rankings.

Which platform is best for SEO?

WooCommerce thanks to the WordPress ecosystem (Yoast, RankMath, full control over URLs, schema, sitemap). PrestaShop is second.

Does Shopify work for the Polish market?

Yes, but it lacks native Allegro, InPost, or Przelewy24 integration. Requires third-party apps. Shoper and IdoSell have these built in.

How much does store migration cost?

From €500 (simple store, 100 products) to €7,000 (large store with custom integrations). Lepiej Sprzedaj provides free quotes.

Shopify vs WooCommerce vs PrestaShop 2026 — which platform to choose?

Why platform choice is a critical decision

Your e-commerce platform is the foundation of your online business. A wrong decision means months of migration, lost SEO, and thousands of euros wasted. In 2026, the market offers more options than ever — but that doesn't make choosing easier.

We analyzed each platform across 6 key criteria: cost, SEO, scalability, ease of use, marketplace integration, and payment gateways.

Shopify — the king of simplicity and fast launch

Shopify is a SaaS platform hosting your store in the cloud. No worries about servers, updates, or security. Perfect for people who want to sell, not administrate.

Plans from €36/mo (Basic) to €384/mo (Advanced). Transaction fee: 0.5-2% if not using Shopify Payments. Premium themes: $250-350 one-time.

Ready to sell in 24h
99.99% guaranteed uptime
Over 8,000 apps in the store
Built-in Shopify Payments (no commission)
Great mobile app for management

Limited customization without Liquid/Hydrogen
Transaction fees with external gateways
App costs add up fast (€50-120/mo)
Shopify's blog is weak for SEO

WooCommerce — full control on WordPress

WooCommerce is a free WordPress plugin. It's the most used platform globally (36% market share) — but "free" doesn't mean "costless".

Hosting: €12-70/mo. Premium theme: €50-100. Plugins: €0-350/yr. Developer: €25-60/h. Total first-year cost: €700-3,500.

100% open source — full code control
Tens of thousands of plugins and themes
Best SEO thanks to WordPress ecosystem
No transaction fees
Huge community and documentation

Requires technical knowledge or a developer
Security and updates — your responsibility
Performance degrades without optimization
Plugin conflicts are common

PrestaShop — the European open-source player

PrestaShop is an open-source platform popular in Europe, especially France, Spain, and Poland. It offers a feature-rich admin panel out of the box and great multilingual support.

The platform itself is free. Hosting: €20-100/mo. Marketplace modules: €50-500 per module. Agency implementation: €1,200-7,000.

Free and open source
Native multilingual and multicurrency support
Rich admin panel without extra plugins
Strong European community
Good B2B support with modules

Smaller ecosystem than WooCommerce
Premium modules are expensive
Documentation often outdated
Requires VPS server (not shared hosting)

Polish alternatives: Shoper, Sky-Shop, IdoSell

For the Polish market, dedicated SaaS platforms offer local integrations: Allegro, InPost, Przelewy24, Fakturownia. No technical knowledge required.

Shoper: Shoper — from €12/mo, Allegro/Ceneo integration, Polish 24/7 support. Ideal for up to 1,000 products.

Sky-Shop: Sky-Shop — from €24/mo, multistore, advanced B2B, wholesale integrations. Good for mid-size businesses.

IdoSell: IdoSell (formerly IAI-Shop) — from €48/mo, the most advanced Polish SaaS, Amazon/eBay, API panel. For large players.

Comparison table — 6 key criteria

Criterion	Shopify	WooCommerce	PrestaShop	Shoper	Sky-Shop	IdoSell
Startup cost	€36-99/mo	€700-3.5K/yr	€1.2-7K	€12-72/mo	€24-99/mo	€48-144/mo
SEO	⭐⭐⭐	⭐⭐⭐⭐⭐	⭐⭐⭐⭐	⭐⭐⭐	⭐⭐⭐	⭐⭐⭐⭐
Scalability	⭐⭐⭐⭐⭐	⭐⭐⭐	⭐⭐⭐⭐	⭐⭐	⭐⭐⭐	⭐⭐⭐⭐
Ease of use	⭐⭐⭐⭐⭐	⭐⭐	⭐⭐⭐	⭐⭐⭐⭐⭐	⭐⭐⭐⭐	⭐⭐⭐
Marketplace	⭐⭐⭐⭐	⭐⭐⭐	⭐⭐⭐	⭐⭐⭐⭐⭐	⭐⭐⭐⭐	⭐⭐⭐⭐⭐
Payment gateways	⭐⭐⭐⭐	⭐⭐⭐⭐⭐	⭐⭐⭐⭐	⭐⭐⭐⭐⭐	⭐⭐⭐⭐	⭐⭐⭐⭐⭐

Which platform to choose? Decision matrix

Starting out, want to sell ASAP → Shopify or Shoper
Want full control and have a developer → WooCommerce
Selling across Europe multilingually → PrestaShop
Selling mainly on Allegro/Polish market → Shoper or IdoSell
10,000+ products and need B2B → IdoSell or Sky-Shop
Want the best SEO → WooCommerce with Yoast/RankMath

Need help choosing or migrating?

Lepiej Sprzedaj will help you pick the right platform, handle migration, and optimize your store. Free consultation — zero obligations.

Book a free consultation →