Amazon A+ Content — how to increase sales by 10-15%?

What is Amazon A+ Content?

Amazon A+ Content (formerly Enhanced Brand Content or EBC) is an enhanced product description format available in Seller Central for sellers enrolled in Amazon Brand Registry. It replaces the standard text description with rich modules: image banners, comparison tables, infographics, and formatted text.

In a standard listing, the product description section is plain text — dry, unformatted, invisible on mobile. A+ Content transforms that space into a real sales page: with images, icons, comparisons, and clear content hierarchy.

Important: A+ Content does not directly affect ranking in Amazon search results (the A10 algorithm does not index text from A+ modules). Its power lies in higher conversion — more visitors convert, and average basket size grows.

Who can use A+ Content? Requirements and activation

You have access to A+ Content if you are enrolled in Amazon Brand Registry (trademark required), sell as a Seller (not Vendor), and your listing is marked as Brand Owner. Brand Registry requires an active trademark in the country where you want to register.

• Step 1: Register a trademark (in your country or the EU via EUIPO — timeline: 3-6 months)
• Step 2: Apply to Amazon Brand Registry at brandregistry.amazon.com
• Step 3: After verification (usually 24-72h) you have access to A+ Content Manager in Seller Central
• Step 4: Go to Advertising > A+ Content Manager > Start creating A+ content
• Step 5: Select ASIN, add modules, submit for approval (Amazon review: 7 business days)

Note: if you sell under third-party brands (reseller), A+ Content is not available to you. This tool is exclusively for brand owners.

A+ Content modules — what is available?

Amazon offers over a dozen modules you can combine in any order (maximum 5 modules in standard A+). Here are the most important:

Data: +10-15% conversion, +5% AOV

Amazon publishes internal data showing A+ Content increases conversion by an average of 10-15%. In premium categories (electronics, furniture, sports) gains can reach 20-25%. Average Order Value (AOV) grows by ~5%, because A+ Content enables effective cross-selling through the product comparison module.

Our experience with Polish sellers on Amazon.de and Amazon.co.uk: clients in furniture and home decor, after implementing A+ Content with comparison tables and lifestyle photography, recorded:

Why does A+ Content reduce returns? Because a customer who sees detailed images, dimensions in context, and material comparisons is rarely surprised after delivery. Fewer surprises = fewer returns.

Premium A+ (A++) — what's different and when is it worth it?

Premium A+ Content (A++) is an enhanced variant available for sellers meeting additional criteria: at least 5 approved A+ projects in the past 12 months and active participation in the Brand Story program.

What does A++ offer compared to standard A+?

• Larger image modules (full width instead of half-page)
• Video in modules (embed a 30-90 second clip directly in A+)
• Interactive image carousels within a single module
• Hot spot modules (clickable points on an image linking to feature descriptions)
• Up to 7 modules instead of the standard 5
• Extended Brand Story module with dedicated design

A++ cost: Amazon does not charge directly for Premium A+ — it is free for qualifying sellers. However, creating high-quality A++ content (graphics, video, copy) costs more than standard A+.

When is A++ worth investing in? For products with average price above EUR 50, in categories where competitors already have standard A+, when selling multiple models, and when you have budget for professional video (ROI is high).

Best practices — what to write, what to show, how to format?

A+ Content is not a place to rewrite bullet points. It is a space for brand storytelling and customer education. Here is what works:

• Start by answering the customer's main objection — not with company history
• Use the header module to show the product in context (lifestyle, not white background)
• Technical module: compare with competitors subtly — highlight your strengths
• Dimensions always in context: 3D model next to a human silhouette or in a room
• Materials and textures: close-up renders or macro photography — customers want to feel the material
• Feature icons: maximum 4-6, specific (not high quality, but durable 600D nylon)
• Comparison table: include price, key features, and a link to each ASIN
• Avoid walls of text — each text block max 3-4 sentences
• CTAs within content (e.g. See other models below) — Amazon does not block these

Graphic technical standards: minimum 72 DPI (150+ recommended), JPG or PNG format, white or light grey background for product modules, RGB (not CMYK), no logo with white background (outline will be visible).

Errors that fail Amazon review

Amazon rejects about 15-20% of first A+ Content submissions. Here are the most common reasons for rejection:

• References to competitors by name (e.g. better than Samsung) — Amazon prohibits this
• Health claims without certification (cures, doctors recommend) — against policy
• Price information, promotions, or best price claims — not allowed in A+
• Seller contact details (email, phone, external website) — prohibited
• Blurry or pixelated graphics below 72 DPI
• Text on graphics that is hard to read (font too small, poor contrast)
• Cross-links to other platforms (Instagram, website, YouTube) — Amazon blocks these
• Competitor logos even in objective comparisons
• Claims like no.1 in the UK or best-selling without a data source
• Content inconsistent with listing (different specs in A+ vs. bullet points)

Case study: furniture manufacturer — before and after A+ Content

Client: a Polish company manufacturing desks and office chairs, selling on Amazon.de (main market) and Amazon.co.uk. Volume: ~150 active ASINs, category: Home & Kitchen / Office Products.

Total: with 150 ASINs and ~3,000 monthly orders, a 21% conversion increase translated to ~600 additional monthly orders. At an average value of EUR 195 = EUR 117,000 additional monthly revenue. Implementation cost (copywriting + graphics): ~EUR 4,500.

A+ Content pricing in Poland 2026

How much does professional A+ Content from a Polish agency cost? Here are typical 2026 rates:

• Current listing audit + A+ Content brief: EUR 0 (included in quote)
• Standard A+ Content (5 modules, copywriting PL + EN): from EUR 200 / ASIN
• A+ Content with 3D renders or custom graphics: from EUR 350 / ASIN
• Premium A++ Content with video (30-60 sec): from EUR 875 / ASIN
• 5 ASIN package: -15% discount on unit price
• 10+ ASIN package: -25% discount + free Brand Story
• Translation into additional languages (DE, EN, FR, IT, ES): from EUR 50 / language / ASIN
• Update of existing A+ Content: from EUR 100 / ASIN

Included in the price: competitive analysis, keyword research, copywriting in required languages, graphic design of modules, submission and monitoring of Amazon approval, 1 free revision round.

For comparison: freelancer on Upwork from USD 150 / ASIN (often low quality), Western agency from EUR 500 / ASIN. Polish agency with Amazon EU experience: optimal quality-to-price ratio.

Summary: A+ Content as an investment

A+ Content is not a cost — it is an investment with measurable ROI. With a 10-15% conversion increase and 5% AOV growth, the implementation cost typically pays back in 2-4 weeks for active ASINs.

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